AI RENDERINGS
SOURCE:AUTO
The image is generated; the identity it has to live inside is not.
ADDICT RADIO
SOURCE:LIVE
Four stations, one tap apart, and an audience that stops leaving for other people’s apps.
AUDIOGO
SOURCE:LIVE
A first-time advertiser is on air across the major streaming services in minutes.
TUNE
SOURCE:LIVE
The people selling audio and the people buying it now read the same screen.
ADSWIZZ / SXM MEDIA / PANDORA
SOURCE:LIVE
I design the software that buys and sells audio advertising.
NOTHING UNDER THIS MARK
Nothing carries this mark yet. The log only grows, so this is a gap that fills. Read the whole thing instead.
STUDIO
- ORIGIN
- FRENCH / SWEDISH
- OPERATES AS
- HEDBORG DESIGN COMPANY (HDC)
- PRACTICE
- DESIGN RESEARCH · USER & MARKET RESEARCH · PROJECT LEADERSHIP · GENERATIVE AI (VISUALS)
I’m Axel Grolemund. I design products on my own, through Hedborg Design Company.
Nearly all of it has been audio. Advertising platforms at AdsWizz, SXM Media and Pandora. A design system for both sides of that trade. A radio station’s site and app. Audio has no picture, so the interface carries the whole product.
I build the instruments as well as the output. Where an entry is marked AUTO, what you are looking at was produced by a tool rather than drawn by hand.
Half French, half Swedish. That is why this page has a seam down it: one side states things, the other side measures them, and the work is the only thing allowed to cross.
CONTACT
Open to product design work.