Four stations, one tap apart, and an audience that stops leaving for other people’s apps.

Addict Radio was an early force in human-curated online music, and then it aged. Its listeners had scattered onto TuneIn and other aggregators, away from the station’s own site and app — and an audience you do not hold is an audience you cannot sell advertising against.

The redesign brings them back: a logo that changes colour per station, a website built so that choosing a station is the first thing you do, and a native mobile app.